By bringing together popular in-person attractions with a lively virtual programme, Vitafoods Europe is cementing its position as the leading global event
Last October, 22,000 nutraceutical professionals came together virtually and in person to network, collaborate, and share knowledge from across the industry at Vitafoods Europe 2021. Now, Vitafoods Europe is back once again – at its usual May timeslot – combining an online platform and the in-person event in Geneva, to re-connect and inspire the nutraceutical community in an ever-changing, and increasingly health-conscious, post-COVID world.
By bringing together popular in-person attractions with a lively virtual programme, Vitafoods Europe is cementing its position as the leading global event to network, forge long-term collaborations, share ideas, source innovative ingredients and new suppliers, discover new product development solutions, and hear from technical experts and industry thought-leaders.
This year, visitors will be able to access the Vitafoods Europe online platform a week before the live event (2-13 May) to immerse themselves in exclusive insight-led content and use the data-driven matchmaking tool to conduct virtual meetings. Plus, the online platform and SMART technology enables them to plan their visit to Geneva and set up in-person meetings in advance to ultimately enhance their experience and maximise their time at the live event (10-12 May).
The comprehensive event agenda explores key market trends, plus regulatory complexities, packaging and labelling challenges, and more – including an enhanced focus on pressing industry issues, such as mental wellbeing, women in nutraceuticals and sustainability. Highlights of this year’s event, across online and in person, include:
With online content and in person presentations taking place across 4 theatres – including the Main Stage powered by Vitafoods Insights, Life Stages, New Ingredients, and Probiotics theatres – visitors can explore over 90 hours of content across the whole event. Expect talks on everything from the regulatory landscape for probiotic ingredients, to innovative prenatal supplement ingredients for child mental health.
This year’s SMART event format allows for global connectivity across both the in-person and online platforms. Visitors can find and connect with potential partners and suppliers before and during the show using Informa’s intelligent data-driven matchmaking service. Facilitating efficient and effective networking, this connects visitors and exhibitors with shared goals, the right backgrounds and in-demand expertise.
Visitors looking for inspiration for their next product can tour the New Product and Ingredient Zones to discover the very latest ingredient technologies, formulations and products, as well as exploring new research. Alternatively, the virtual Innovation Tour is available in video and audio format, to complement the live show experience.
For those interested in Omega-3 fatty acids or probiotics and gut health, the tailor-made Resource Centres offer a deeper dive into these trending and expanding market areas via bespoke and exclusive expert content.
With sustainability moving up the priority list for many brands, Sustainability Corner enables visitors to explore some of the challenges and the success stories, with expert-led sessions on how the industry can become more sustainable.
As the pace of innovation continues to pick up, and with consumer interest in nutrition and health at an all-time high, there’s never been a better time to take an active role in the nutraceutical community. Vitafoods Europe 2022, which will continue to run in accordance with the latest Informa AllSecure standards and local Swiss guidance, is once again set to connect the community, facilitate learning and discovery, and provide an opportunity to solve the biggest global health issues, together.