BrandHive has been acquired by market research and data management company Decision Sciences Research Associates (DSRA). The purchase allows BrandHive to expand its capabilities portfolio to include specialised market research and data-driven services.
The healthy lifestyle branding agency has been providing strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies for the past 23 years. The company will now be part of a team that provides research and consulting services to several top CPG and luxury brands, including Clorox, Honda, Burt’s Bees and Air Canada.
The acquisition was finalised in May of 2019.
“BrandHive is a tremendous adjunct for DSRA, providing highly experienced branding services to our clients,” said William Fisher, President and CEO of DSRA. “BrandHive’s longstanding reputation in the B2B and B2C natural products channels, along with DSRA’s analytical expertise, will allow us to create and implement data-driven branding initiatives to directly impact the revenue and profitability of our clients.”
Jeff Hilton, cofounder of BrandHive, said: “The DSRA partnership allows us to provide additional value to our clients with programmes to enhance customer loyalty and business revenue at a time when data mining and management are emerging as key competitive advantages.”
BrandHive will retain its identity, along with its current staff. Hilton and BrandHive cofounder, Matt Aller, will also remain in active consulting roles.