California Prune Board appoints Health Brand Ambassador

26-Jan-2022

Travers will work with the company with the goal of raising awareness of the health benefits of California Prunes

The California Prune Board (CPB) has appointed professional nutritionist and author, Jo Travers as its Health Brand Ambassador. A registered dietitian, Travers will work with the company with the goal of raising awareness of the health benefits of California Prunes across the UK and European markets.

Travers, author of The Bone-Strength Plan, and The Low-Fad Diet said: “I’m delighted to be working with the California Prune Board. Prunes are a great source of fibre and I always recommend them to my clients because of their nutritional profile, taste, and versatility. They are a healthy, sweet, and satiating snack and contain a range of vitamins and minerals that are key to maintaining healthy bones, digestive health, and the immune system.”

The CPB first established a nutrition advisory panel in 1997 and has since supported research on the nutritional and health benefits of incorporating California Prunes into the diet. Recent studies by researchers at the University of Liverpool have suggested the inclusion of prunes in a structured weight management programme is compatible with weight loss, while San Diego State University scientists have said eating prunes daily can exhibit a protective effect on bone health in 50 year old men. Research published last summer also showed eating prunes daily may improve heart health and inflammation in postmenopausal women.

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Esther Ritson-Elliott, Director of International Marketing and Communications for the CPB, said: “We’re delighted that Jo Travers has joined us as a Health Brand Ambassador and look forward to working together to raise awareness of California Prunes over the coming year.”

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