The Power of Less is the overriding theme for BENEO (Stand G4) at HiE this year.
As growing numbers of consumers experience the health benefits of reducing, or even avoiding, certain food components, Beneo will be demonstrating the potential that ingredient reduction and replacement presents to food and drink manufacturers alike.
HiE 2014 provides Beneo with the ideal opportunity to show visitors how the company’s naturally derived ingredients can be used to make the most of the growing demand for sugar reduced, low glycaemic and gluten-free product formulations. As well as showcasing the range of technical, nutritional and health benefits that are possible when Beneo’s prebiotic fibres, rice derivatives and functional carbohydrates are used in food and drink applications, visitors will also be able to sample a wide range of new product concepts.
Thomas Schmidt, Marketing Director at Beneo, commented: 'With an average of 60% of European consumers now trying to limit or avoid sugar in their daily diet and the retail value for gluten-free food in Europe increasing from r814 million in 2010 to r1120 million in 2014, there has never been a better time for food and drink producers to look at recipe reformulations.
'We believe that more needs to be done by the food industry to find the right balance between consumer health concerns and their increasing desire for tasty, convenient and affordable food solutions. A great number of food producers have already initiated programmes to replace sugar or potential allergens in their product offerings. These market players are about to gain a substantial strategic advantage, unless others follow and cater for consumers’ changing needs.
With our long-standing expertise, Beneo is well placed to help manufacturers who are interested in rebalancing their portfolio with functional ingredients from natural sources.'
