In response to increasing market demand, organisers say, bakery & confectionery products are a key focus of the event in 2022
Informa Markets has announced the launch of the 10th edition of Africa Food Manufacturing, which will be held from 29-31 May of 2022. The exhibition will be held in association with Fi Global and ProPak, and aims to provide ‘innovative solutions and access to the regional market’. It will take place at the Egypt International Exhibition Centre (EIEC) in Cairo, Egypt.
The event aims to bring together regional and global professionals as well as experts in the food & beverage manufacturing industry, including brands which cater to food ingredients, processing, packaging, and logistics. The main objectives of the event are to provide the market with the latest industry information and to create networking opportunities. This will be achieved through a range of activities, organisers say, including webinars, market reports, and news, along with the hosting of this exhibition on an annual basis.
In response to increasing market demand, organisers say, bakery & confectionery products are a key focus of the event in 2022. The event is hoped to allow relevant businesses to gain increased visibility and establish more connections across the value chain.
Mostafa Khalil, Africa Food Manufacturing Exhibition Director said: “We have a strategic commitment to assert our leading role in supporting the directions taken by Egypt through two main pillars: the first is the establishment and development of national industries, and the second is the expansion of the export sector and the opening of new markets for Egyptian products. Accordingly, we always keep these goals in mind when planning for the launch of our platforms.”
He added: “This year, in addition to our ongoing initiatives for the event, we are planning to significantly contribute to the support of emerging talents and innovative ideas through a competition for start-ups. It will take place for the very first time during the upcoming edition, where financial prizes could reach up to $500,000.”
It will also include a digital matchmaking program, through which visitors and exhibitors with common business interests and activities can be paired together to facilitate business connections. The show will include a “Hosted Buyers” program for distinguished high-end visitors from the Middle East and Africa to bring in more trade opportunities to exhibitors and partners.
The 10th edition of the event will see more than 300 companies from 20 countries participating. More than 8,000 local and international visitors are expected across the three day event. Lastly, the event will host conferences and workshops throughout, with two dedicated learning tracks, focusing on ‘food ingredients and manufacturing’ and ‘packaging and logistics’.