The New York Jets and VitaCholine® have announced they are continuing their collaboration to help fans understand the role of choline in supporting brain and body health through game-day education and interactive experiences at MetLife Stadium.
Choline is an essential nutrient that supports brain function, nervous system health and normal muscle function to help with everything from memory and focus to healthy movement and everyday performance. Yet despite growing interest in proactive wellness, the nutrient remains unfamiliar to many consumers. According to the National Institutes of Health Office of Dietary Supplements, the diets of most people in the United States provide less than the recommended amounts of choline, even when intake from both food and dietary supplements is considered.
Through their ongoing collaboration, the New York Jets and VitaCholine® are helping bring greater visibility to this often-overlooked nutrient by engaging fans directly at MetLife Stadium. Throughout the season, find VitaCholine® on-site at select Jets games, offering exclusive giveaways and interactive experiences, where fans can access educational resources and speak with nutrition experts on cognitive and physical wellness. Together, these activities bring the collaboration’s “Supercharge Your Body and Mind” platform to life.
“Choline supports both brain and body health, yet many consumers still do not recognise its role,” said Dr Eric Ciappio, Senior Manager of Nutrition Science at Balchem. “By pairing the Jets’ game-day reach with nutrition education, we can help fans understand why this essential nutrient matters and provide practical, science-based information they can use to make more informed nutrition choices for everyday performance and wellness.”
Through the partnership's “Supercharge Your Body and Mind” platform, fans will have opportunities to learn about the role of choline and gain access to practical, science-backed wellness information from nutrition experts throughout the NFL season.
“Football makes the connection between preparation and performance easy to see,” said Dr Ciappio. “For fans, this initiative offers a simple takeaway: nutrition choices matter every day, and choline is an essential part of the conversation about supporting both body and mind.”
For more information about Balchem and its branded ingredient VitaCholine®, visit: https://balchem.com/hnh/mn/vitacholine/
