Naturex Turmipure Gold receives industry award for botanical product

Published: 9-May-2019

Winning Botanical Product of the Year, Turmipure Gold is used to create a convenient 60 ml liquid supplement called ‘Organic Joint Win Shot’

An organic shot featuring Naturex’s Turmipure Gold has been named ‘Botanical Product of the Year’ at the 2019 Nutraingredients Awards.

Turmipure Gold is a natural and clinically researched turmeric product offering good bioavailability at a low dose.

In a recent clinical study, 300 mg of Turmipure Gold was found to deliver the same amount of curcuminoids to the blood as 1926 mg of Turmeric 95. This dose or lower of Turmeric 95, which is recognised as the industry standard, has been found to be efficient in more than 30 studies relating to joint health and inflammation.

To demonstrate its benefits for joint health during and after exercise, Naturex used Turmipure Gold to create a new supplement concept. The ‘Organic Joint Win Shot’ is a convenient 60 ml liquid containing 300 mg of Turmipure Gold. With an appealing bright orange colour and on-trend taste of ginger, pineapple and lime, it is 100% organic and natural and suitable for vegetarians and vegans. It is also stable at ambient temperatures.

Alexis Manfré, Global Product Manager, Health at Naturex, said: “The liquid shot supplement is one of the most on-trend delivery formats, but standard turmeric extract is not water-soluble. Thanks to the solubility and high bioavailability of its star ingredient, Turmipure Gold, the Organic Joint Win Shot overcomes this problem. We’re delighted that it has received this prestigious award.”

Turmipure GoldTM is also suitable for other applications, including capsules, tablets and gummies. It is sustainable, fully traceable, and cost-effective due to its efficacy at a low dose.

The awards recognise innovation and cutting-edge research in healthy foods, supplements and nutrition. The botanical product category celebrates the best branded or own-label supplements, functional foods and beverages containing botanical and TCM ingredients.

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