Myprotein has announced it is extending its official partnership with Mars Wrigley, launching MARS Impact Whey Protein.
The firm announced that it is launching a new product that combines its bestselling whey protein with the classic MARS flavour. Each serving delivers 20g of high-quality whey protein and features the beloved chocolate, caramel and malt combination.
Neil Mistry, CEO of THG Nutrition, said: "Through our continued partnership with Mars Wrigley, we're bringing together best-in-class sports nutrition with some of the most recognisable flavours in the world."
This extension of the MARS range reflects a clear shift in the category, where performance and enjoyment are no longer mutually exclusive. Consumers expect products that deliver on both and this range does exactly that.
"At Myprotein, our focus is on driving innovation that broadens the appeal of sports nutrition and partnerships [such as] this allow us to reach new audiences while continuing to serve our core customer."
"This launch is another step forward in how we evolve the category and build towards what's next in our product pipeline."
Kerry Cavanaugh, General Manager for Mars Drinks and Treats, added: "Myprotein is the perfect partner for us to continue to introduce more shoppers to our range of Mars-branded protein products."
The MARS brand is one of our most iconic and Myprotein is arguably the most reputable retailer in the UK for protein products.
"Through the familiarity of both brands and the trusted taste of MARS, we are looking forward to not only seeing this roll out online, but also throughout major grocery stores in 2026, where it will sit alongside our range of high protein, low sugar bars."