Magnesium and hydration are two of the fastest-growing categories in the vitamins, minerals, and supplements (VMS) industry, driven by increasing consumer demand for active lifestyle support and functional nutrition. Gadot is proud to meet this demand with scientifically advanced solutions that align with key market trends. By focusing on cutting-edge ingredients designed for applications like gummies and hydration products, Gadot empowers brands to stay ahead in a competitive market.
The Growing Demand for Magnesium Supplements
Magnesium’s importance in supporting critical functions such as muscle health, energy production, and electrolyte balance has made it a cornerstone of health-conscious routines. Today’s consumers are seeking magnesium supplements for relaxation, improved sleep, stress management, and muscle recovery after exercise. Recognising this demand as a mineral solutions provider, Gadot, offers a range of premium magnesium solutions that provide versatility and superior quality for nutraceutical formulations.
Gadot is leading the way in gummy supplement innovation with its magnesium bisglycinate, specifically designed to deliver a smooth texture without the sandy mouthfeel sometimes associated with magnesium products. According to the SPINS 2024 State of VMS report, magnesium supplements are experiencing sustained growth, driven by their appeal across demographics and connection to stress management, a top wellness priority for many consumers. Gadot’s magnesium citrate and magnesium bisglycinate provide exceptional bioavailability and versatility, with the gummy format standing out as a key opportunity for manufacturers to create supplements that meet both functional and sensory expectations, enhancing consumer satisfaction.
Hydration: A Key Focus in Wellness
Hydration has evolved beyond just staying hydrated—it’s about optimising performance, recovery, and overall health. As highlighted in the SPINS 2024 State of VMS report,
hydration products are gaining traction due to increasing consumer focus on electrolyte replenishment and performance optimisation. These products are particularly popular among active individuals and wellness enthusiasts.
Gadot’s mineral salts, such as magnesium citrate anhydrous, potassium citrate, and sodium citrate, play a vital role in hydration formulations. These high-quality ingredients are ideal for powders and ready-to-drink (RTD) beverages, helping consumers maintain fluid balance, support muscle function, and improve endurance. By incorporating Gadot’s mineral solutions, brands can deliver hydration products that meet the needs of athletes, fitness enthusiasts, and anyone looking to enhance their daily hydration routine.
Supporting Consumer Health and Market Needs
As consumer preferences continue to evolve, Gadot remains dedicated to supporting overall health and wellness through scientifically backed mineral solutions. Magnesium and hydration are more than just trends—they are essential components of a healthy lifestyle. Gadot’s solutions allow brands to create products that meet the demands of today’s consumers while driving innovation and growth in the VMS market.
By partnering with Gadot, manufacturers can access a wide range of high-quality mineral salts tailored to meet the needs of their customers. Whether developing a premium magnesium supplement or a cutting-edge hydration product, Gadot is committed to providing solutions that align with health trends and deliver measurable benefits to consumers.
For more information on how Gadot’s magnesium and hydration solutions can elevate your product offerings, visit www.gadotbio.com.