Laita rebranding nutrition arm for simplicity and visibility

Published: 6-Nov-2020

About two years ago, Laïta launched ESI Nutrition to bring all its health and nutrition activities under a single banner

Laïta is changing its banner nutrition market from ESI Nutrition to Laïta Nutrition. The change is aimed to simplify communication, enhance visibility, and strengthen the company’s position in the medical, infant, and adult diet nutrition market.

“This new division was established with the ambition to grow global awareness around the new ‘brand’ and its premium ready-to-market nutrition-oriented offerings. With streamlined processes, a dedicated team, and some enhanced marketing efforts, over two years we were able to increase ESI Nutrition’s visibility tremendously”, said Mathieu Lucot, Marketing Manager at Laïta Nutrition.

“This change stems from the will to strengthen our brand as a leader in designing and supplying high quality, ready-to-use, bespoke nutritional solutions with our customers’ branding, for all areas of the health and nutrition market”, said Mathieu Lucot. “We are committed to supporting brands and helping them gain an edge in these highly demanding markets, not only with our products but also by providing one-on-one support to set them apart from the competition and achieve a reduced time-to-market for their latest products.”

The logo will combine the composition and colors of ESI Nutrition with the name and font of the original Laïta logo.

The company plans to progressively roll out this identity to all materials, both print and digital. “We are really excited about this evolution which represent a strategic milestone in our efforts to better support nutrition brands in their new developments”, said Mathieu Lucot.

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