GC Rieber VivoMega introduces VivoSens: the ultimate analysis for omega-3 sensory performance

Published: 21-Nov-2023

GC Rieber VivoMega (GRV) proudly announces the introduction of VivoSens, a world-first technology to analyse the components contributing to the taste and smell of omega-3 oils

VivoSens is a proprietary analysis method developed by VivoMega to identify, quantify and standardise the components contributing to the sensory performance of omega-3 concentrations.

“This technology allows us to have the most accurate and objective measurement of the sensory profile of our VivoMega oils,” said Ståle Søfting, Sales and Marketing Director, GC Rieber VivoMega. 

“We are incredibly proud of this development, which further backs our products as the ultimate omega-3s in quality, purity and taste, allowing us to deliver the best possible product to the end user.” 

The current industry standard to measure oil sensory performance consists of oxidation analysis, or total oxidation value (TOTOX), combined with a sensory panel evaluation. 

Both measures have limitations. Low TOTOX does not always correlate with high sensory performance with time and sensory panels can be highly subjective. To set a new, objective standard in sensory performance, VivoMega developed VivoSens. This proprietary technology utilises GCRV’s own inhouse developed proprietary technology and is adapted specifically to VivoMega oils. 

Using this method, the volatile components responsible for the sensory profile (if present) are separated from the oil and are then identified and quantified using a standard curve with known concentrations.

This sophisticated process allows the company to provide an objective sensory performance rating and a reproducible specification limit from batch to batch. VivoSens complements both oxidation analysis and sensory panel evaluation and, together, allows VivoMega to guarantee the best quality and taste profile.

Søfting continued: “We are redefining the sensory experience of omega-3 oils and, soon, VivoMega customers will see the addition of a new VivoSens sensory score on its product specifications.”

This announcement follows VivoMega’s latest sustainability and ethical development certification through SMETA for a more sustainable omega-3 future. 

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