Initially driven by traditional use and social media virality, the momentum has gained exponential scientific backing and B2B industry recognition.
Product developers are continuously creating new products containing functional mushroom ingredients and these potent and beneficial ingredients have entered several different product categories, including nutraceutical supplements, energy drinks and functional foods.
In 2022, for instance, mushrooms were declared to be the “Ingredient of the Year” by The New York Times, highlighting their increasing integration into health and wellness industry formulations.
As the market grows, so too do the expectations for standardised, clinically supported ingredients.
As new clinically backed data emerges, the practice of measuring mushroom extract quality by total polysaccharides or beta-glucans alone is rapidly becoming outdated.
Ingredient suppliers are now required to validate product quality using proven metrics and standardised measurements.
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