Performance materials ingredients distributor Barentz International has acquired the trade assets of Biogredia, a distributor of premium, branded functional ingredients to the European nutritional supplement & sports nutrition markets.
Operating from Sandefjord, Norway, Biogredia leverages a strong reputation in the nutraceuticals segment driven by its focus on partnering with high quality brand owners, a well-balanced product portfolio, combined with outstanding levels of service.
The acquisition of Biogredia follows the acquisition of the France based Natural Ingredients which Barentz acquired in December 2022 and will significantly strengthen Barentz’ value-added product offering of premium, branded nutraceutical ingredients. This aligns with Barentz’ strategy to further grow in the nutraceuticals markets globally.
We are looking forward to entering this new era as part of Barentz, a great global company and strong brand
- Bengt Hansson, Founder of Biogredia
Upon acquisition, Biogredia’s trade assets will be integrated in the Barentz EMEA operating structure with Biogredia’s trade name to continue to exist for a predefined period.
Bengt Hansson, founder of Biogredia, will continue to play a key role in further growing the business post-completion of the acquisition by Barentz
Hidde van der Wal, CEO of Barentz, commented: “After the acquisition of Natural Ingredients last year, we started a separate business line for Nutraceuticals. Biogredia fits perfectly in the next step in our strategy. Bengt Hansson and his team believe in the same business principles as Barentz and together we will grow our position as a premium distributor in the important and attractive nutraceutical segment.”
Bengt Hansson, Founder of Biogredia added: “Our team indeed operates in line with the same business values as Barentz and their nutraceutical business approach for EMEA offers a lot of chances for further growth, together. Our Barentz portfolio will be impressive and strong. We are looking forward to entering this new era as part of Barentz, a great global company and strong brand.”