Andreas will oversee the areas of production and operations, new business development, as well as nutrition science, regulatory affairs and food application (BENEO-Institute and BENEO-Technology Center).
He will also be responsible for corporate communications, HR and IT. Andreas takes up his position on the board of directors following the departure of Matthias Moser, who left the company earlier this year to take on new challenges.
Andreas joined the Südzucker Group (BENEO’s parent company) in 1998. In his former position, he was head of Südzucker’s corporate development department, being responsible for strategic planning, mergers and acquisitions, as well as the management of non-core investments.
He holds a degree in business administration and international management from the Trier University, Germany, and from Institut Commercial de Nancy, France.
Andreas Herber, member of the executive board at BENEO GmbH, comments: 'I am very pleased to be welcomed onto the BENEO board of directors, as I have been watching with great interest BENEO’s development as a company over the years.'
He added: 'It is also exciting to be involved in a mission as strong and forward thinking as ‘connecting nutrition and health.' I am convinced that BENEO will continue its sustainable, long-term growth, because it has the strong foundation of having scientifically proven benefits combined with expert knowledge that makes a significant difference to the market.'