Nutrabolt, a company specialising in the development of active health and wellness products, has appointed Jason Lin as Chief Growth Officer. In his new role, Jason will continue to fuel the company's growth engine as part of the Brand Marketing leadership team, reporting directly to Nutrabolt's Chief Marketing Officer Robert Zajac.
"As our business continues to evolve, grow and accelerate – so does our team and our talent," says Robert. "Jason's energy is a great match for our talented Brand Marketing team, and his experience with both high-growth products and household names makes him a particularly exciting addition to our team's leadership."
With an extensive background in growth-focused marketing strategy, Lin joins the company from America's No. 1 collagen brand: Vital Proteins. As Chief Digital Officer for Vital Proteins, Lin achieved 5x growth in ecommerce in two years.
Previously, he was VP, Growth & Analytics at Unison, the leading provider of home ownership co-investments. Overall, he brings more than 15 years' experience with blue-chip companies like Walmart.com and eBay, along with fast-paced startup experience from Upwork and Anker. An innovator, Lin also co-founded an app-based cab-share service called Hitchsters, named one of TIME Magazine's "Best 50 Websites of 2007."
With this announcement, Nutrabolt fortifies its commitment to welcome and develop top leadership talent to help drive toward the company's vision to become the industry-leading active health and wellness brand.