Balchem Human Health & Nutrition refresh brand image at Vitafoods Europe 2024

Published: 5-Apr-2024

The company will showcase its new brand image, focusing on performance enhancement and maximising health

Balchem, a global manufacturer of specialty ingredients for human nutrition and health (HNH), is set to return to Vitafoods Europe from 14-16 May 2024. 

The company will unveil its refreshed brand personality and showcase innovative product concepts, combining its flagship ingredients VitaCholine, K2VITAL, Albion Minerals and OptiMSM. 

Balchem’s exhibition booth (F90) will be centred around two key themes - ‘Power your performance’ and ‘Maximise your health span’ - where visitors are invited to explore the intersection between science and wellness.

Following a series of strategic acquisitions, we recognised the need to revisit Balchem’s Human Nutrition and Health brand image to bring together all of our branded ingredients and spotlight the synergies between them. Now, we’re looking forward to finally revealing this new identity to the market – and Vitafoods Europe is the perfect platform for this. Visitors to the event will be the first to learn more about our redefined approach and our exciting plans to expand the company’s global presence – starting with Europe,” comments Dominik Mattern, VP Science, Business Development and Marketing Balchem Human Nutrition and Health. “Our experts will be on hand to discuss the latest science behind Balchem’s science-backed ingredients portfolio and how we can help manufacturers differentiate their offerings with next-generation concepts that support optimal performance and wellness at all stages of life.


Empowering performance & optimising health span

Consumers across the world are increasingly adopting more active lifestyles to improve their holistic well-being, with two-thirds reporting that they exercise at least three times a week on average.

At Vitafoods Europe, Balchem will highlight the power of nutrients through its cross-portfolio product concepts, developed using the company’s flagship ingredients - VitaCholine, K2VITAL, OptiMSM and Albion Minerals. 

These new concepts are designed to help manufacturers unlock new innovation opportunities across a wide range of health areas including: energy and cognition, women’s health, beauty from within, endurance and hydration, as well as protein plus and muscle health.

These solutions are set to pique visitors’ curiosity at Vitafoods Europe, where they will be presented as part of the Sports and Active Nutrition Innovation Tour on Tuesday 14 May from 11am to 12.30pm (starting from booth R214). 

Balchem’s Scientific Affairs & Advocacy Jane Durga will also deliver a presentation entitled ‘Balchem's fresh approach to power your performance’ at the New Ingredients Theatre (F184) on Tuesday 14 May, 12.30-12.55pm.


Leaders of the pack 

Visitors to Balchem’s booth are also invited to learn more about the company’s TruQ programme. Developed to champion transparency, authenticity, safety and efficacy in bioavailability and bioactivity, the programme aims to set new quality benchmarks in the market, empowering both customers and end users to place their trust in the products they choose.



You may also like