Open Book Extracts appoints more Senior Executives


A Chief Revenue Officer, Senior Sales Director, and Technical Sales Manager will support the company’s sales growth

Nicole Lemus, Chief Revenue Officer, OBX

Nicole Lemus, Chief Revenue Officer, OBX

Open Book Extracts (OBX) has announced the appointment of Nicole Lemus as Chief Revenue Officer, Andrea Groncy as Senior Director of Project Management and Sales, and Brad Jones as Technical Sales Manager.

Lemus joins OBX from Vit-Best Nutrition, provider of manufacturing solutions for the nutritional supplement industry, where she served as Chief Growth Officer. Previously, she was VP of sales at Prinova, a global ingredient distributors and vitamin corporation. Lemus has more than 20 years of experience leading organisations in achieving revenue transformation, aggressive growth, increased profitability, and brand elevation.

“Over the course of my career, I have had the opportunity to scale a number of global sales organisations,” said Lemus. “The comprehensive OBX cannabinoid products and services portfolio is unmatched in the industry, a strength that is reflected in its diverse and loyal customer base.”

Groncy is a Sales Director and a Project Management leader with a successful 12-plus year career in nutraceuticals. She is an active member of ASQ, PMI and is a committee member for the SoCal Dietary Supplement Consortium. In 2018, Groncy was nominated and won the WISA Best Woman in Sales Support (North America). Groncy most recently served as Senior Director of sales and project management at Vit-Best Nutrition.

Jones brings almost a decade of strategy, operations, and technical sales expertise in the cannabis industry to the OBX team. Areas of influence include extraction, purification, and separation technologies, and navigating complex operations in nascent markets and intricate regulatory environments. Previously, Jones served as VP of technical sales and Director of Production for Folium Biosciences.

“These appointments come at a time of continued growth and expansion for OBX,” said Dave Neundorfer, OBX chief executive officer. “In June, we raised a $11.5 million Series B round, co-led by Nortecapital and KEY Investment Partners that has allowed us to speed up our growth.

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“Lemus, Groncy, and Jones bring knowledge and expertise in scaling world-class teams, capitalizing on changing market dynamics, and driving a customer-first mentality.”