Nordic Naturals partners with Walmart to reach wider audience

Published: 6-Jun-2023

The omega-3 specialist has significantly expanded its "retail footprint", with its omega-3 supplements featuring in over 2,500 Walmart stores

US omega-3 formula specialist Nordic Naturals has partnered with over 2,500 Walmart stores, aiming to bring its supplements to a wider audience. 

In a press release, a Nordic Naturals spokesperson said: “With more than 29,000 different dietary supplements available to US consumers, and omega-3s being one of the top sellers, finding quality, affordable brands can be challenging and confusing for consumers.”

Omega-3s are the building blocks and foundation to overall wellness as they improve the efficacy of other dietary supplements and have more than 5,000 peer-reviewed studies that detail their health benefits. 

However, a national health survey, published in the journal Nutrients, found that more than 80% of adults had deficient omega-3 EPA and DHA blood levels for cardiovascular health. 

While the American Heart Association recommends at least two, 3-ounce, servings of fatty fish like salmon, tuna, sardines and mackerel, each week, the average person’s fish and seafood intake is substantially lower than this recommendation. 

But unknown to most consumers, and compounding the problem, is the fact that many common omega-3 supplement brands state on the label that they provide the needed dose of omega-3s, however only provide a fraction of the EPA and DHA necessary for health benefits described in most studies.

Nordic Naturals has made its award-winning omega supplements available in thousands Walmart locations; these omega-3 products include:

Omega-3, a Vitamin Retailer magazine Vity Award recipient with a non-concentrated, but plentiful, serving of omega-3s for everyday support of the heart and brain. The soft gels contain 690 mg of total omega-3s and are an “ideal supplement for those who are new to fish oil.”

Ultimate Omega, the formula that supports the heart, brain and overall wellness with 1,280 mg of total omega-3s in the soft gels. 

Finally, Algae Omega, which gives vegans and vegetarians a way to meet their daily recommended serving of omega-3 EPA and DHA and supports normal vision, heart and brain health, and immunity. Algae Omega contains 715 mg of total omega-3s, which is a higher daily dosage than comparable vegetarian options on the market. This formula is made from sustainably-sourced microalgae, the original source of marine omega-3. 

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