A recent survey in the US reported that more than 90% of shoppers say organic food products are important to them because they are perceived as healthier
Vitamin manufacturer Kappa Bioscience has announced it will be launching the first USDA organic-certified all-bioactive vitamin K2-MK7 for oil-based health applications to the US market – K2VITAL MCT Organic.
Powered by consumers’ rising preference for healthy food options and ‘better for the environment’ products, the organic market shows steady growth in the US. A recent survey in the US reported that more than 90% of shoppers say organic food products are important to them because they are perceived as healthier, ‘cleaner’ and more sustainable than conventional alternatives.
A separate report found that 73% of US households purchase dietary supplements and more than half of those make their choice based on organic ingredients. What’s more, consumers trust the organic quality seal more than non-GMO and vegan-approved labels and are also willing to pay a premium for organic products – especially younger generations. These findings demonstrate a clear demand for organic solutions on the market.
K2VITAL MCT Organic is certified by Quality Assurance International (QAI) in line with the US Department of Agriculture’s (USDA) organic program and international standards - giving it the organic seal of approval. Additionally, it is soy-, palm- and allergen-free, vegan and Halal, Kosher and non-GMO certified. Offering a shelf-life of 36 months, the solution is available in liquid oil form in a number of concentrations and sizes.
Customers can easily switch to the organic grade with no formulation adjustments required as its specifications are identical to Kappa’s existing K2VITAL MCT oil-based vitamin K2-MK7.
At Kappa, our mission is to bring the best possible benefits of vitamin K2 to people worldwide through our mantra of ‘doing it right’
“In the US, organic products are developed according to strict regulations set by the National Organic Program and enforced by the USDA, which are reviewed and updated regularly to reflect the latest health and environmental research,” said Monika Summanwar, Senior Manager Quality Assurance & Regulatory Affairs, Kappa Bioscience.
Summanwar continued: “To meet the stringent USDA criteria, our K2VITAL MCT Organic is all-trans K2-MK7 diluted in organic coconut-based medium chain triglyceride (MCT) oil and produced according to the USDA organic certified requirements. This allows our customers to enter the booming organic market with a trusted vitamin K2 solution without a single formulation adjustment.”
Dominik Mattern, Executive Vice President - Marketing, Kappa Bioscience added: “At Kappa, our mission is to bring the best possible benefits of vitamin K2 to people worldwide through our mantra of ‘doing it right’. This means developing products and services that set new standards of excellence, made with integrity and through close collaboration. We’re a climate-positive workforce – constantly challenging ourselves to find greener and more responsible ways of working. Now, we’re proud to say that we can offer our K2VITAL MCT as a certified organic product, too.