GNC forms partnership to expand in Brazil


The Pittsburgh, US-based supplement provider is partnering with BFG Brasil Comercial de Vitaminas LTDA, a professional retail operator backed by Banco de Franquias

GNC forms partnership to expand in Brazil

GNC Holdings has announced its partnership with BFG Brasil Comercial de Vitaminas LTDA, a professional retail operator, to help expand the company's presence in Brazil. Specialising in the operation and management of major retail brands in Brazil, the partnership will allow the US-based nutritional supplement provider to grow its franchise presence outside the US and reach more consumers in Latin America.

The consumer health market in Brazil continues to remain on a positive growth trajectory, with consistent growth in the vitamins and dietary supplements categories. In Brazil, the market for nutritional supplements is an estimated US$3 billion.

"With the largest population in Latin America, Brazil has been a key target market for GNC," said Carl Seletz, Chief Global Officer of GNC. "This partnership will allow GNC to seamlessly and effectively reach the consumer market, providing an opportunity for multi-channel growth."

The management organisation backing BFG Brasil is Banco de Franquias, which also includes the entrepreneurs operating GNC in Argentina and Uruguay. With knowledge of the Brazilian market and over 30 years of experience in retail management, the partners are specialists in developing international brands in Brazil and have a proven track record in business management, retail, e-commerce, distribution, and marketing.

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"We are thrilled to be partnering with GNC to help bring Brazilian consumers high-quality products in the vitamin and supplement sector," said Guilherme Soares, Head of BFG Brasil. "We help brands operate with ease and efficiency, allowing GNC to place its primary focus on its continued global expansion.'