The products are designed specifically for the nutritional and dietary supplement market to meet consumer demand for a clean label choice
Colorcon is expanding its Nutrafinish Film Coatings portfolio with label friendly and TiO2-free coating products for the nutritional and dietary supplements market.
Consumers continue to demand products that contain shorter ingredient lists which are easy to recognise and understand and exclude artificial chemicals, Colorcon says. Manufacturers therefore require sustainable ingredients to achieve label friendly status while not compromising on quality, efficiency, or cost-in-use.
Colorcon is offering Nutrafinish, label friendly coatings, which offer a bright white, opaque tablet finish. The coatings are based on naturally-derived colorants, excluding the use of titanium dioxide (TiO2) and talc, and are designed specifically for the nutritional and dietary supplement market to meet consumer demand for a clean label choice.
Kelly Boyer, VP Film Coatings said: “The launch of these new formulations provides the nutritional market with much needed alternative coating systems that address label friendly (or clean-label) consumer preferences and are easy to implement. The product line includes a new white formulation, which delivers superior opacity and a brighter white tablet finish. And, the option to pigment using non-synthetic colors enables a broad choice of the color palette to provide aesthetics and brand differentiation”.
Dr Ali Rajabi-Siahboomi said: “Getting the right balance of components for this type of coatings is challenging without the use of opacity and whitening ingredients like TiO2. Through Colorcon’s in-depth knowledge of materials and coating technology, these new formulations provide simple preparation and use, with the label friendly claims the industry and consumers are demanding; along with a perfectly finished tablet.”