Nutrex Hawaii, a company specialising in astaxanthin dietary supplements, has recently announced the debut of its vegan, sugar free version of its best selling product BioAstin. The supplement offers a range of features to consumers:
- Sourced from natural Hawaiian microalgae grown outdoors under natural sun - never synthetic, fermented, nor cultivated in laboratory environments
- Backed by scientific research supporting comprehensive, full body health objectives of today’s consumer
- Grown in Hawaii, ensuring unparalleled origin traceability and sustainability
"Today's consumers seek brands that align with their values of efficacy, transparency, and sustainability. With our demonstrated 40-year legacy of Hawaiian microalgae production and innovation, we're enthusiastic about providing a safe, responsible, and sustainable solution that caters to the growing global interest in gummies with multi-functional benefits," stated Collette Kakuk, Chief Strategic and Commercial Officer.
BioAstin, derived from natural Hawaiian Astaxanthin, is a powerful natural antioxidant extracted from Haematococcus pluvialis algae, renowned for its tangible health benefits for diverse health goals, including not only healthy agers, but also active lifestyle and beauty from within audiences.
The benefits of BioAstin Hawaiian Astaxanthin are supported by longstanding, robust clinical science, encompassing eye, skin, joint and heart health, as well as healthy inflammatory response and post-exercise recovery.
The gummies are further enhanced with 25mcg (1000 IU) of vitamin D3, and are sugar free, sweetened with monk fruit and stevia, non-GMO, gluten-free and vegan.
The new gummies were soft launched at the recent Natural Products Expo West, are currently being nationally rolled out in mass and specialty retail channels.
