PLT Health Solutions, a nutraceutical ingredients provider, debuted its novel business initiative at the Nutrition Business Journal Summit in California, US.
The Differentiate Different scheme focuses on educating its customers on the range of resources the company can offer that can empower innovative product development and formulation concepts.
The company also sponsored event activities at the summit, which revolved around energy, exercise recovery and sleep quality.
PLT Health’s COO, Devin Stagg, commented: “The drive for product innovation is intense and global. At the Summit, Nutrition Business Journal reported that 38% of supplement consumers started taking supplements within the last two years. At PLT, our goal is to support our customers with the tools to empower new product development.”
“In today’s health and wellness market, we know these things: consumers read labels, they do the research, they value the promise of branded ingredients in their health and wellness products, and they want fast-acting, experiential, step-change solutions. Our new ingredient development process and the support services we provide are aimed at helping our customers deliver an experience to consumers and win in competitive markets,” he added.
The company will offer advice to nutraceutical developers in the formulation process, as well as scientific validation and consumer messaging.
Steve Fink, PLT’s Vice President of Marketing, added: “PLT’s goal is to deliver buttoned-up, ready-to-go ingredient solutions from Day One. Proof of identity, traceability, quality control, sustainability and scientifically substantiated efficacy are no longer just nice to have – they are must-haves.”
