Bioenergy Life Science (BLS), a leading innovator in science-backed, all-natural ingredients, is launching PureSweet, an ultra-pure form of Reb M (Rebaudioside M) that redefines what’s possible in sugar reduction.
Designed for today’s health-conscious consumers and formulators, PureSweet delivers a clean, sugar-like taste with zero calories, no bitterness and no aftertaste.
Unlocking a new era of product innovation without compromise
“Formulators have long faced a difficult trade-off between clean label and clean flavour,” says BLS Vice President of Sales Marianne McDonagh.
“PureSweet changes that equation. It gives brands a plug-and-play solution for achieving deep sugar reduction while enhancing taste and maintaining consumer trust.”
Reb M, a powerful steviol glycoside extracted from the stevia leaf, is naturally 200–300 times sweeter than sucrose and completely calorie-free.
But what sets PureSweet apart is its exceptional purity and proprietary refinement process, which removes more of the impurities responsible for sensory off-notes common in other stevia-based sweeteners.
This is your product, new and improved!
PureSweet empowers brands to meet the growing demand for clean-label, reduced-sugar products, without sacrificing flavour.
In beverage applications alone, PureSweet enables more than 70% sugar reduction while maintaining full flavour integrity. Its ease of use means it can be directly swapped into existing formulations to elevate taste profiles and consumer appeal instantly.
“PureSweet is more than just a sweetener. It’s a platform for innovation,” continues McDonagh.
“With this launch, we’re showcasing how our proprietary technology delivers functional, health-forward solutions that keep pace with evolving consumer expectations.”
While BLS is widely recognised for its leadership in ribose, PureSweet reinforces the company’s broader commitment to science-driven, better-for-you ingredients that support metabolic health and clean-label development.
Ingredient highlights
- Ultra-pure Reb M
- All-natural and branded
- Calorie-free
- No bitterness or aftertaste
- Clean label
- 200–300 times sweeter than sucrose
PureSweet is now available to upgrade your brand
It is suitable for most low-sugar or zero-sugar formulations, including, but not limited to: beverages such as sports, energy and coffee drinks; shakes and meal replacements; energy bars; frozen desserts; baked goods; confectionery and dietary supplements, including gummies.
