Latest in Marketing

dsm-firmenich awards Nutrition Research Grants totalling €250,000 to APAC-based gut health researchers

The nutrition-focused company will award up to €50,000 to each recipient to advance research on pre-, pro- and postbiotics, as well as human milk oligosaccharides (HMOs) on gut health and overall wellness

Find out more
You need to be a subscriber to read this article.
Click here to find out more.

Understanding the new market created by antiobesity medication users

The rapid adoption of GLP-1 medications has given rise to a fresh group of consumers with distinct demands and needs, reports Brad Schwan, Vice President of Marketing at ADM

 See more

Cargill's TruPet postbiotic ingredient bags best pet food title at Fi Europe's Innovation Awards

TruPet is a postbiotic nutraceutical designed to support the immunity, gut health and vitality of pets via microbiome modulation

Vitamin K2, vitamin D3 and magnesium prove popular as a combo in global consumer survey

A European consumer survey involving participants from Germany, Italy and the UK reveals a notable interest in the nutraceutical combination

Women in Nutraceuticals publicises the winners of its WIN award

Four awards were handed out to women within the nutraceutical industry, all of which have contributed to it in terms of innovation and promoting gender equity

PharmaLinea debuts nutraceutical resource platform, IntelHub

IntelHub will conglomerate an exclusive collection of strategic insights and resources for nutraceutical business owners, allowing them to stay up to date with industry trends

Championing change makers: Vitafoods Europe launches innovation awards at 2025 event

Submissions for the inaugural Vitafoods Europe Innovation Awards, which celebrate the latest breakthroughs in nutraceutical innovation, will open on 4 November 2024

Biohm Health unveils new brand identity to reflect the company’s renewed focus on B2B solutions

Biohm Health, Inc., a leading innovator in microbiome research, ingredients and product solutions, has unveiled a new corporate brand identity, reflecting the company’s redefined strategy focused on B2B solutions in the nutraceutical industry

Amazon Accelerate talks pave way for tech disrupter to unlock growth for US food brands

Leaders of a fast-growing regulatory tech disruptor have met with key contacts at Amazon’s premier partner event as part of a drive to help US companies crack international markets

PLT's AprèsFlex receives joint health and cartilage claim validations from Health Canada

The company can now make specific and general health claims relating to cartilage and joints for the frankincense-based nutraceutical

Latest posts in Marketing

PLT Health debuts ingredient development initiative at NBJ Summit, California

The programme will serve the company's customer base, offering resources for ingredient development, clinical studies and consumer marketing

Nutrimarketing to run innovation tours at FI Asia Jakarta 2024

The company will offer tours focusing on sugar reduction, functional foods and healthy snacks at FI Asia Jakarta

Probi strengthen its position in the Asia-Pacific region through strong customer collaborations

Probi recently launched its first China Innovation Day (CID) to strengthen relations and collaborations with its Chinese customers

Why should science-based brands invest in doctor-driven influencer marketing?

PharmaLinea has recently seen an uptick in cases when doctor or pharmacist influencers are creating outstanding results

California Prunes collaborate with world-class athletes

World champion swimmer Simona Quadarella, European diving champion Elena Bertocchi and volleyball player Simone Giannelli promote the role prunes play in their daily fitness routines

A new identity for FARA: Faravelli's customised functional solutions

At the recent Fi Europe event, Faravelli Group proudly revealed the all-new logo and mission statement for its esteemed FARA line of customised functional solutions

Fi Europe 2023: setting new milestones as the global F&B industry reunites in Frankfurt

This year’s Fi Europe embodied all the ingredients of a successful event, showcasing a winning combination of sourcing, innovation, networking and education

California Prune Board seeks to attract health-conscious consumers in South Korea marketing push

The California Prune Board (CPB) has launched a major promotional push in South Korea as part of multichannel marketing efforts to highlight the nutritional and taste benefits of California Prunes

Foodology by Univar Solutions to exhibit at Food ingredients Europe (FIE)

Formulating for healthy and sustainable nutrition, cost-effectively, is the key theme for Foodology by Univar Solutions at FiE this year

Longevity by nature’s best-sellers now available at Earth Fare supermarkets

Longevity by Nature, a manufacturer of natural, science-based nutritional supplements that support a wide range of health benefits, announces that two of its top sellers are now available in all Earth Fare supermarkets

The influence of clean label: exploring transparency, storytelling and smart production

Consumers are increasingly interested in the background and origins of the products they buy. This is particularly true as they become more proactive about their health and well-being and seek ways to improve their eating habits, reports Kate Kehoe, Marketing Executive at FMCG Gurus

Nutriventia expands with incorporated US presence

Science-based ingredient leader has added global marketing and sales executives and incorporated a US entity as it expands reach with “low dose, high impact” focus on ingredient innovation

Sponsor content

Meet the finalists of the 2024 Fi Europe Innovation Awards

Fi Europe has announced the finalists of the Innovation Awards. Find out which companies and organisations made the cut thanks to their efforts to make food and drink...

Magne B6 revamps brand with new visual identity to boost mental wellness market presence

Free The Birds created a brand marque as a core focus which speaks to the key objective of supporting strength of mind

Women In Nutraceuticals launches job board for nutraceuticals industry

Women In Nutraceuticals (WIN), the non-profit spearheaded by a cohort of global nutraceutical leaders, has launched a job board to expand the organisation’s networking...

Hundreds of businesses urge staff to do Veganuary as record number sign up for Veganuary Workplace Challenge

Salesforce, Scottish FA, NHS Trusts, Civil Service & more going green for January

Novozymes and Chr. Hansen announce name of future combined company: Novonesis

Novozymes and Chr. Hansen have announced that the name of the future combined company will be Novonesis

Longevity by Nature announces product availability on VitaCost and Amazon

Longevity by Nature, a manufacturer of natural, science-based nutritional supplements that support a wide range of health benefits, announces that its products are now...

Arla Foods Ingredients showcases high-protein solutions for Middle East and Africa

Focus on high-quality whey protein ingredients at Gulfood Manufacturing

Indesso Wins Indonesia's Best Managed Companies Award for the Second Time

The natural-based aroma and ingredients manufacturer has won the prestigious Indonesia's Best Managed Companies Award by Deloitte

Gnosis enhances the customer experience and highlights future initiatives

The fermentation expert looks to put customer ease at the forefront with systematic changes

Making your message come alive with your food

Marketing probiotic foods and getting the message right

Gnosis announces "new era of MenaQ7 K2"

Where MenaQ7 has long been “Vitamin K2 as MK-7,” the MenaQ7 logo tagline is now “Natural Vitamin K2 as MK-7

SynBalance unveils a redesigned digital look

The new design features a fresher look and feel, a more intuitive navigation system