Functional ingredient specialist PLT Health Solutions will be highlighting its growing portfolio of 'beverage friendly' ingredients at IFT FIRST 2025.
This follows the notable rise of the functional beverage market in recent years, and PLT plan to showcase more than a dozen water-dispersible and water-soluble solutions spanning sectors such as cognition, weight management, sports/active nutrition and energy.
The company will also be debuting cellflo6®, an energy and sports ingredient designed to boost recovery, energy and endurance, while enhancing blood flow.
According to PLT, its ingredients are designed to enhance the consumer experience of finished products, with a fast-acting profile and appealing flavour options.
PLT can be found at booth S1839, though the company will also give a presentation on a new clinical study involving Zynamite at the IFT Taste of Science & Sample Stop Event on Tuesday, July 15 at 3:15PM.
“Efficacy will always be the foundation when it comes to science-backed ingredients,” notes Steve Fink, Vice President of Marketing at PLT Health Solutions.
"However, today’s consumers expect more than just results—they’re looking for products that align with their values and deliver a complete experience. That includes clean sourcing, traceabilit, and certifications—but also faster effects, enjoyable delivery formats, and standout packaging."
PLT is following this consumer shift in four health and wellness categories, inlcuding:
- Energy: With both stimulant and non-stimulant energy ingredients on show, there's something for everybody. PLT will exhibit zumXR extended release caffeine and Zynamite
- Cognition: The company will present Rhodiolife, an adaptogenic Rhodolia rosea extract, as well as Zembrin, which can reduce stress and enhance mood within two hours
- Active Nutrition: PLT will shwocase MegaNatural-BP and cellflo6 in this category
- Weight Management: PLT's weight management ingredient portfolio includes beverage-friendly Slendacor, as well as Supresa Crave Control.
“For a variety of reasons, beverages present a range of challenges when it comes to consumer sensory and experience. This is especially true when it comes to plant-based and botanical ingredients” added Fink.
“In approaching this development work, we’ve focused on things beverage producers want: uniform particle size and density, good water dispersibility/solubility, neutral taste and color and stability."
"At the same time, our beverage-friendly ingredients maintain features that every product developer wants: they are fast-acting to the point of being experiential, they are low dose and maybe most importantly, they are backed by quality clinical science,” he concluded.
