The new research demonstrates the neuroprotective effects of Cognizin, revealing its potential to enhance cognitive function and support healthy brain ageing.
It was unveiled at the American Society for Nutrition (ASN) Nutrition 2024 Conference this summer.
“We are ecstatic to bring new research supporting the efficacy of Cognizin to centre stage at SupplySide West,” said Katie Emerson, Senior Manager, Scientific Affairs.
“We now understand at the genetic level how citicoline delivers its benefits and could have greater implications for long-term brain health.”
Cognizin will also be featured in XPO NRG, a limited-edition energy drink made exclusively for SupplySide West 2024 that will be available to attendees at Kyowa’s booth (3765).
Kyowa is one of nine exhibitors to collaborate on the beverage, an initiative that highlights the value of industry players joining forces to demonstrate how a product concept can come to life.
The contributors include:
- Cognizin by Kyowa Hakko
- enfinity paraxanthine from TSI Group
- goBHB ketones from Ketone Labs
- branding and label design by NutraMedia
- formulation by Savage Nutra
- manufacturing by MacroCap Labs
- MitoPrime L-ergothioneine by NNB Nutrition
- flavour by Sensapure Flavors
- McDowell Label of Resource Label Group.
The XPO NRG collaboration was led by PricePlow.
“We firmly believe the future of innovation is through collaboration,” said Mike Roberto, PricePlow’s founder. “We assembled the industry’s brightest minds to show what’s possible when we come together, and we’re thrilled to have Cognizin as a headline ingredient in XPO NRG.”
“At Kyowa, we consider ourselves to be holistic partners, providing support from concept to commercialisation,” said Karen Todd, Kyowa’s Vice President, Global Brand Marketing.
“We’re excited for attendees to experience this for themselves through XPO NRG and to learn more about some of our recent CPG launches and legacy partnerships."