This year, Kyowa Hakko, TSI Group, PLT Health Solutions and other nutraceutical powerhouses have joined forces to create the energy drink, XPO NRG.
The limited edition functional beverage has been specifically designed for the SupplySide West event in Las Vegas, and will fuel attendees while promoting healthy cognition.
XPO NRG isn't for sale at the event, but it will be available at the booths of all participants, including:
- Kyowa Hakko (Booth #3765), who contributes its cognition-boosting nutraceutical, Cognizin, to the mix
- TSI Group (Booth #5831), with functional ingredient enfinity Paraxanthine
- PLT Health Solutions (Booth #4655), the maker of the mood-enhancing and anxiety-managing ingredients, Zembrin
- Ketone Labs (Booth #6733) who will be providing ketones from its goBHB range
- NNB Nutrition (Booth #7311) who adds its L-Ergothioneine nutraceutical to the mix
Behind the scenes, Sensapure Flavors were responsible for the flavouring of the drink, which is a classic lemonade.
Branding and label design was carried out by NutraMedia, while project leadership and marketing were completed by PricePlow, R&D by Savage Nutra and manufacturing by MacroCap Labs.
The energy drink aims to prime SSW 2024 attendees for the days at the show, providing clean energy while promoting focus and brain health.
Senior Director of Sales at natural products custom product manufacturer MacroCap Labs, Austin Holt, said: "MacroCap Labs is excited to contribute to this innovative project, highlighting our dedication to collaboration with our esteemed partners. Thanks to our new facility and enhanced capabilities, we're eager to bring this visionary concept to life and set new industry standards."
Featured companies
- Companies:
- Kyowa Hakko Europe
- TSI Group
- Ketone Labs
- Sensapure Flavors