Unveiled this week at Austin’s PRIDE Picnic, the activation marks a fresh expression of CHEMI Nutra’s ESG commitment — not as a checkbox, but as a dynamic platform that brings health, joy and human connection into everyday life.
“At CHEMI Nutra, we believe social good should be active, creative, and constantly evolving — just like the people we serve,” said Mike Petteruti, President of CHEMI Nutra.
“This tracing book isn’t just a tool; it’s a moment of calm. It’s also a way to share the joy behind the science that fuels everything we do.”
Created as a multichannel activation — influencer mailer, digital download and event giveaway — the grey-and-white tracing book is designed to stand out.
Each page invites users to trace the "mechanisms of action" behind key mood and cognitive support ingredients such as Serinaid and AlphaSize.
Through simplified, visually striking illustrations, the book turns complex neuroscience into a calming, hands-on ritual that brings the benefits of brain health into everyday moments.
At the PRIDE Picnic, CHEMI Nutra partnered with the Austin Parks Foundation to create a dedicated calm zone where guests could relax, trace and explore the science of mood support — all while celebrating pride, joy and inner wellness.
The book features the science behind some of CHEMI Nutra’s most recognised ingredients, including Serinaid (a phosphatidylserine for cognitive health) and AlphaSize (a leading source of alpha-GPC to support brain function) — brought to life through hands-on illustration.
To request a free tracing book or learn more, click here.
