Coffee's been a staple in American life since we saw movies of cowboys brewing up on the open plains.
Today, it's what we wake up to in the morning and when we need that extra boost to get us through the day.
But every few decades, consumer preferences for their coffee experience undergo a profound shift. Recently, the world of coffee has been changing again to embrace additional benefits beyond the energy boost.
In today’s world, coffee is being upgraded with ingredients that help us to stay focused, reduce fatigue and can lead to a real and more relaxing level of energy.
Adding mushrooms for their health benefits has proved wildly successful for some brands, and many of them also include science-backed AlphaWave L-theanine.
Why AlphaWave L-theanine? Studies show that caffeine increases the beta brainwave activity that's associated with a stimulating effect, but can also cause anxiety and make it hard to relax.
In contrast, published clinical studies with AlphaWave show its ability to significantly increase the alpha brainwave activity that's associated with relaxed wakefulness and a reduction in anxiety and stress.
In nature, L-theanine is found with caffeine in green tea, accounting for the soothing alertness of that beverage. Adding it to coffee has proven to be a very natural fit and a hit with consumers.
These studies also confirm the safety, efficacy and experiential benefits of AlphaWave that include its ability to promote mental clarity and focus, reduce nervous tension and help relax without drowsiness.
In these ways, it supports and enhances the benefits of nootropic mushroom ingredients such as Lion's Mane, Reishi, Chaga and others that are increasingly being added to coffee beverages.
Ethical Naturals AlphaWave L-theanine is GRAS Affirmed in the US and is the only source of L-theanine approved for use in Australia by the Therapeutic Goods Administration (TGA).
Widely used in dietary supplements, AlphaWave is also ideal for beverage use: it's fully water soluble, flavour-neutral, and stable at a wide range of temperatures and pH conditions; it's also certified Kosher and Halal.
“Although history has found the benefits of caffeine and L-theanine to work beneficially in green tea, several modern scientific studies have verified their benefits of adding L-theanine to caffeine products,” noted Cal Bewicke, CEO of Ethical Naturals.
“A new wave of consumers looking for something new, looking for focus and interested in improving their well-being are finding what they seek.”