ENI infographic highlights opportunities to cater for the growing vegetarian and non-GMO consumer segments
By satisfying the demands of the rapidly growing vegetarian-aware and GMO-apprehensive markets, glucosamine manufacturers could transform their commodity businesses into emerging growth market opportunities
ENI (Ethical Naturals Inc.), one of North America’s leading distributors of vegetable-sourced glucosamine, announced that an educational infographic created by the company is now available to view on (and download from) ENI’s GreenGrown Glucosamine’s website.
The 'Vegetable Source' infographic is designed to help demonstrate that the vegetarian and vegan market has evolved from niche to mainstream, creating a significant and rapidly growing consumer group that is perhaps more focused than any other on health and wellness. At the same time, Americans across the demographics of the baby boomer generation are beginning to confront the facts of ageing, such as the need to support healthy cartilage for supple, pain-free joints.
ENI CEO, Cal Bewick, said: 'By satisfying the demands of the rapidly growing vegetarian-aware and GMO-apprehensive markets, we have the potential to transform supplement manufacturers into an emerging growth market opportunity. The secret lies in clean label, vegetarian formulations that avoid GMO ingredients.'
He added: 'Incorporating USP-grade, GMO-free, vegetable-source GreenGrown Glucosamine into your supplements affords you a market advantage in connecting with these sizeable and important audiences. GreenGrown is the ideal glucosamine ingredient for consumers. Our new infographic makes it easy to learn the facts.'