In the past few decades, there has been significant growth in the number of formats available in the market for over-the counter (OTC) and nutritional products. Healthcare companies seek to provide product differentiation by targeting specific consumer preferences, such as convenience, ease of use and flavour preferences, but not much focus has been given to specific conditions like difficulty swallowing or dysphagia.
It is important for the healthcare industry to look into new delivery formats aimed at easing the intake of its products—improving its experience and compliance. When developing a new product it is important to have a deep understanding of the product type and target consumer preferences. By introducing dosage formats that are according to consumers needs and preferences, it is possible to create a clear competitive differentiation and boost profitability.
This whitepaper explores the main reasons and symptoms experienced by those who suffer of difficulty swallowing and reviews alternatives for designing oral dosage formats that are user-friendly by considering the whole sensory life cycle of the product.