Chewing gum is one of the preferred formats in the confectionery market and its use for therapeutic purposes has grown in popularity. Today, new formulations and technologies have been brought to the OTC and nutritional market in a wide range of applications for consumer healthcare such as digestive health, oral health, multivitamins among others.
This document presents the benefits that chewing gum as a delivery system offers to consumers and pharmaceutical and supplement companies untapping business opportunites for product launches and line extensions.