US-based pain relief brand Tylenol has made its debut in the supplement industry with the launch of joint health supplement, Proactive Support.
The drug-free supplement range is powered by NXT USA's TamaFlex, a branded ingredient containing tamarind and tumeric that has been clinically proven to promote joint comfort and flexibility within five days of supplementation.
Tylenol's Proactive Support supplement range comes in two patent-pending formulas, including:
- Muscle & Joint: A blend of cucumber extract and TamaFlex, which have both been shown to support joint comfort in clinical research
- Muscle & Joint + Stress: This solution combines cucumber extract, TamaFlex and sceletium extract to promote calmness and manage occasional stress
Tylenol's acetominophen-based products are highly popular in the US, being the best-selling pain relief brand in the country, and according to the Head of US Pain at Kenvue, Jen Glow, "the launch of Proactive Support will provide consumers an offering to build a more complete toolkit for wellness."
According to Tylenol, Proactive Support was developed using feedback from healthcare professionals, and is catered to consumers looking for drug-free joint support.
With a dose of one pill a day, the dietary supplement is designed with consumer convenience and adherence in mind.
“This collaboration with the Makers of Tylenol marks an exciting milestone for TamaFlex and for consumers looking for efficacious joint support options that can be used daily,” said Eric Anderson, Managing Director of NXT USA.
“Thanks to the strength of clinically supported ingredients found in Proactive Support, users can experience improved joint comfort and
mobility.”
“I often recommend that my clients add ingredients like turmeric that have been associated with potential health benefits to their diets – and the ingredient blend in Proactive Support from Tylenol is clinically shown to help the body support healthy joints,” said Kathleen Benson,
Tylenol RD Partner.
"By taking Proactive Support daily and combining a stretching and strength training routine, consumers can take an active role in managing joint comfort and flexibility," he added.
The supplement range's launch will span TV, digital, social and retail media, and the product will be availble through Amazon.com, Walmart and CVS.
