TSI is infusing fizz, fun and ultimate convenience into the consumer experience with its versatile new delivery form, FZZR Technology, which also solves many drawbacks inherent to non-pill delivery formats.
These significant advancements have earned TSI Group the 2023 Innovator of the Year award from Complementary Medicines Australia (CMA).
“We are honoured to receive the Innovator of the Year award; it is a recognition of our commitment to pushing the boundaries of innovation in our industry."
"We firmly believe that innovation is the heartbeat of progress,” comments Patrick Antolak, TSI’s Global Director of Business Development for Product Solutions.
“Our FZZR Technology is an exciting approach to delivery forms, offering consumers the flexibility to either drink, buzz or chew their supplement."
"It redefines supplement delivery with innovative, versatile methods addressing consumers’ demand for taste, ease of consumption and convenience.”
CMA award recognises FZZR’s significance to the industry and consumer health
Earning CMA’s Innovator of the Year award meant that TSI Group had to meet stringent selection criteria.
The benchmarks included the degree to which it demonstrates a leap in creativity; the degree of value added to consumer health and wellness, and to the business in terms of performance, growth and profitability; and the degree to which it creates change or successfully provides a solution for new or existing business needs.
CMA Chief Executive Officer John O’Doherty commented: “Product innovation, research and development are critical to Australia’s complementary medicines industry keeping its international competitive advantage and it’s great to see TSI contributing to this with their FZZR technology.”
FZZR technology stirs up new opportunities
Consumers want something that tastes good, is easy to take, easy to swallow and convenient. These four pillars drive innovation in today’s supplement industry. But as the market has shifted towards non-pill delivery formats — powders, gummies, liquids and effervescents — shortcomings have emerged.
“One of the biggest challenges is lower active ingredient input. Also, some of these non-pill formats have a weak shelf life leading to decreased potency with time. Convenience is also lacking, as these formats often require multiple servings, scoops or a shaker cup,” explains Antolak.
Antolak elaborates that FZZR is a solution that addresses consumer demands for convenience, efficacy and an enjoyable experience.
“FZZR redefines supplement delivery with its capacity for high active loading, accommodation of multiple health functions, and the ability to combine incompatible actives into a single sachet."
"However, we didn’t stop there recognising that the days of choking down multiple pills or gritty powder are in the past. Consumers expect their nutritional supplements to taste great."
"FZZR Technology grants them the flexibility to choose how they consume their supplements, whether as a delightful drink mix or a direct-to-mouth experience”
He concludes: “The industry is evolving and consumers are hungry for something new, something that surprises and delights. Brands that adopt innovation early don’t just ride the wave; they create it. Watch as the excitement grows globally, with a number of new SKUs soon to launch in the US, Malaysia, Australia and Europe.”