Going beyond surface-level results, Aurelia's formulations are powered by its proprietary patent-pending Eternacell complex.
This potent blend comprises ergothioneine, resveratrol (a highly bioavailable form of trans-resveratrol derived from Japanese knotweed), niacinamide and zinc.
This cellular innovation is crafted to energise cells from within whilst visibly enhancing skin glow, hair strength and nail resilience.
The new range features six targeted products: Hair Perfection, Skin Perfection, 3-in-1 Perfection, Hair Revive, Collagen Revive, and Absolute Beauty.
Each has been developed by hair, skin and nutrition specialists to deliver measurable results.
From boosting skin elasticity to improving hair density and supporting nail growth, each formula embodies the brand's commitment to results-led, science-driven beauty.
“With Aurelia, we are delivering a next-generation beauty proposition rooted in cellular vitality," said Akash Bedi, CEO of Europe, North America, India and the Middle East at H&H Group (Aurelia’s parent company).
"Backed by our proven global success in supplements — including Swisse, which generates approx. $1billion in net sales — we are now focused on scaling Aurelia to lead the beauty-from-within category.”
“This launch is a testament to our ambition: to shape the future of beauty through science, innovation and purpose."
As a brand of H&H Group, a certified B Corp, Aurelia is committed to formulating science-backed supplements with integrity and care, while championing purpose-driven partnerships that empower women across the globe.
The brand is a proud partner of Women for Women International, an extraordinary organisation that transforms the lives of women survivors of war and conflict through access to education, resources and community.
From lab to lifestyle, Aurelia is leading the cellular vitality movement where powerful science meets conscious beauty for radiance that starts from within.