The global supplier of fragrances, flavourings, cosmetic ingredients and functional ingredients has launched its new global food and beverage positioning "Accelerating Advantage," which aims to help food and drink leaders innovate at the forefront.
Today’s food & beverage landscape is dynamic and highly competitive, so Symrise aims to deliver tangible value, foster growth and create positive impact for its customers.
To deliver that, Symrise Food & Beverage has designed its Accelerating Advantage positioning with a unique value proposition.
The new positioning is supported by three key pillars, each designed to directly benefit Symrise's customers:
- Applied Foresight: Symrise uses its deep proprietary market, consumer, scientific and regulatory insights, combined with agility, to maximise customers' market advantage. This includes leveraging proprietary tools such Symvision AI and trendscope for advanced forecasting, as well as regulatory horizon scanning.
- Built for Resilience: Symrise offers a unique setup of backwards-integrated supply chains (farming partnerships) and a long-term view on sustainability. Thus, Symrise ensures greater visibility and viability for critical raw materials in volatile markets. It also guarantees reliable access to high-quality ingredients and sustainable supply globally.
- Thriving together: Symrise fosters an open and transparent approach to discovery and dialogue by candid conversations to innovate together for rapid, impactful results. This allows Symrise to identify and solve complex challenges to accelerate the product innovation of its partners through collaborative partnerships.
This evolution in its strategy shows how Symrise can support as an innovative partner for food and drink leaders, and help drive their success with unique expertise, collaborative innovation, and a deep understanding of market dynamics.