Perusing the shelves of health food shops and chemists today, consumers can find a number of supplements that are tailored to suit specific categories, including lifestyle, gender, age or symptoms such as sleeplessness.
With label descriptions boasting menopause support, health and vitality, fatigue reduction or joint support, this approach has proved to be cost-effective.
This broad “bucket” system assigns individuals to preset products based on their answers to a few health- and nutrition-related questions.
Although it helps to direct consumers to specialist formulations and supplements, referring to this approach as “personalised nutrition” is a misnomer.
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