A charity owned market-leading supplement brand based in Worcestershire has joined Birmingham Dogs Home to create a Waggy Wellbeing Programme designed to help residents receive high-quality nutritional support.
The year-long programme created by Cytoplan and Birmingham Dogs Home will include nutritional protocols and support for dogs currently being cared for at the Solihull-based centre and will specifically target the most common health conditions they face upon arriving at the charity such as skin, joint and behaviour issues.
Birmingham Dogs Home looks after more than 2,500 dogs providing care 365 days a year and without government funding, relies on support from the local and business communities.
Both BDH and Cytoplan are driven to contribute to a better society, one that improves the health and wellbeing of communities, whether that’s people or animals. Cytoplan; who is wholly owned by a charitable foundation and through sales of its market-leading supplement range is also able to put people over profit and redistribute funding to vital projects across the UK.
Just last year more than 40 charitable projects were funded through Cytoplan’s charitable foundation; AIM, with a total grant funding of £986,498 that focuses on health and nutritional education, improving the emotional and social development of young children from vulnerable families, supporting emotional and mental health and wellbeing in young adults, and protecting the environment by funding restoration and protection of UK and global rivers and oceans.
Birmingham Dogs Home is delighted to be partnering with Cytoplan; who are leading the way with their range of supplements to promote dog wellbeing
- Fi Harrison, Head of Fundraising & Communications
As part of the partnership with Birmingham Dogs Home; Cytoplan will also become an official patron of the charity providing financial support which will go towards the everyday needs of the charity as well as creating significant discounts for staff and new owners on their high-quality animal supplements such as Doggie Joint Support, Doggie Be Calm and Doggie Omega 3 and importantly; helping to create consistency in the nutritional support needed for the dogs as they transition from the charity to their new homes.
Amanda Williams, CEO of Cytoplan and Nutritional Therapist who studied animal nutrition before embarking on a career in human nutritional health said: “Good nutrition is the cornerstone of health whether you are a human, or a human’s best friend. Birmingham Dogs Home is close to our hearts, some of our staff have in fact rehomed Dogs and we are hugely passionate about helping the charity to care for their residents and importantly bring them back to optimal health.”
Williams continued: “That is why as part of the partnership we wanted to help design specific protocols for the most common conditions they see in their residents upon arrival such as skin issues, behaviour and joint pain.
Fi Harrison, Head of Fundraising & Communications at Birmingham Dogs Home said of the partnership: “Birmingham Dogs Home is delighted to be partnering with Cytoplan; who are leading the way with their range of supplements to promote dog wellbeing. As our newest Platinum Business Patrons; Cytoplan are sponsoring our “Waggy Wellbeing programme”, providing a range of products to help us support our rescue dogs with a range of conditions to help alleviate joint, dental and skin issues as well as products to help calm and destress, all of which will be particularly beneficial to our dogs, many of which have suffered neglect or mistreatment before they come into our care.
“Providing nurturing and supportive care is at the heart of both our organisations and we are delighted to be working on this innovative partnership with the lovely Cytoplan team.”