With a world increasingly dominated by technology, 2025 will be a year of embracing the "new human nature" through a recognition of innate human qualities.
This "rediscovery" of the self will influence which flavours and colours resonate most with consumers as we explore emerging facets of the human experience.
ADM's 2025 "Flavor and Color Trends Report" examines four trend spaces driving consumer choices.
The report identifies which flavours and colours will shape food and beverage development and provide opportunities to captivate consumers with unique sensorial experiences that capture seemingly contradictory desires for the past and future, along with evolving needs for wellness, affordability and personalisation.
Revisit and reInvent: The power of human memories and shared experiences coupled with new generations experiencing classic tastes and colours for the first time are leading to a reinvention of tradition through simplicity, familiarity and comfort.
Adaptive eating: Consumers are tailoring their consumption moments to improve the quality of their health, adapt to changing economic or environmental concerns and to fulfil human needs for satisfaction from foods and beverages.
Euphoric wellness: Flavours and colours are interconnected with human moods and emotions, and there will be an ongoing desire for options that represent different areas of wellness, including nourishment for the mind, body and soul.
Made for [You]: Sparking human curiosity and creating meaningful moments leads to positivity and personal joy through exploring unexpected and personalised foods and beverages, brought to life through vibrant flavours and colours.