With green supplement sales growing 34% in the past year,1 there is clearly a consumer demand for a convenient and exciting method to simulate the intake of fruit and vegetables.
SuperG, Funtrition's plant-based green gummies, can deliver on this consumer desire, with it's formulation rich in vitamins and a natural blend of fruits such as cranberry, pomegranate and elderberry, alongside vegetables such as spinach, kale, cabbage, broccoli and spirulina promoting digestive and immune health.
Ideal for individuals looking to compliment their fruit and vegetable intake, SuperG is powered by Funtrition's proprietary technology Pec-GTM a plant-based option that incorporates natural ingredients, highlights fruity flavours and improves gummy texture.
SuperG has harnessed the transformative power of super greens into the single most popular and practical delivery format: gummies! The US has seen a 153% increase in gummy sales between 2017 and 2021,2 and only continue to grow.
See HERE for Funtrition's info sheet.
References
1 SPINS Natural Channel, Amazon, MULO, Convenience (Powered by Circana) 52 weeks Ending 01.28.24, Amazon: 52 WE 01/31/2024. Cited by Natutral Products Expowest. The State of Supplements. https://expowest24.smallworldlabs.com/sessions/item/54/185
2 Mintel. Mintel’s Global New Products Database
