Smith+Nephew to sponsor Wimbledon players and get athletes ‘back in the game’

Published: 28-Jun-2024

The company plans to showcase its solutions to a wide audience of athletes

Smith+Nephew, a global medical technology company, will sponsor tennis players participating in the Championships at Wimbledon this year.

The company is doing this to place its sports medicine portfolio in the spotlight alongside incredible athletes, demonstrating its benefits in aiding injury recovery. 

Tennis is a sport that can cause havoc on the body — especially to a player’s joints. Two common injuries that tennis players suffer are rotator cuff tears in the shoulder and meniscus tears in the knee. 

Therefore, Smith+Nephew has created a line of solutions targeting biological healing. This includes a collagen-based implant which aims to support the body’s healing response and encourage the formation of new tendon-like tissue, as well as a meniscal repair device.

Christie Van Geffen, Senior Vice President of Global Marketing for Sports Medicine at Smith+Nephew, commented: “It’s an honour to sponsor players competing in this year’s Championship and we look forward to helping athletes all over the world get back to performing at the highest level.”
 

You may also like