PLT Health Solutions, has appointed Lei Lu as its Director of Business Development, China.
A veteran of international business, Mr Lu has more than a decade of experience in the natural products industry, and has played a key role in developing the krill oil market in China.
In his new role at PLT, he will be responsible for managing key relationships with China-based companies, as well as multinational companies with offices in China.
He will also work with PLT's global customers to support cross-border business development into one of the world's largest economies.
Lei Lu's industry experience
Lu's first experience was as a Project Manager, for Enterprise Rhone-Alpes International providing consulting services to French companies looking to invest in the Chinese market.
In 2012, Mr. Lu started a 10-year stint developing the Chinese market for krill oil where his responsibilities included sales and distribution, helping to set industry standards for krill oil and helping to secure regulatory approvals and certifications — first with Neptune and then with Aker BioMarine.
Immediately prior to joining PLT, Mr. Lu worked as Sales Director for Shanghai AnyOcean Seafood Technology. Among his responsibilities there was the import of high-end nutraceuticals products and ingredients to a broad base of customers and brand owners.
The Managing Director of Global Sales at PLT Health Solutions, Jay Martin, commented: “PLT science-backed, innovative ingredients are of great interest to countries, and ultimately — consumers around the world. We have had success in Asian markets like Korea, Japan and Southeast Asia, as well as Europe and Australia,”
“The addition of Lei Lu to our global sales team will advance our China strategy. He has experience with ingredient sales but also in navigating regulatory requirements and the needs of Chinese companies. We’re excited to have him as a member of our team.”