Bioenergy Life science (BLS), a functional ingredients company, has appointed Sydney Staedt as its novel Marketing Manager.
Sydney’s main responsibilities will be in driving consumer demand for the company’s ingredients via product development into the white and private label realm, as well as enhancing awareness of BLS’s branded ingredients through digital initiatives.
She achieved her bachelor of science in psychology, as well as a multidisciplinary master’s in marketing and clinical exercise physiology.
“For the public to search for our ingredients in finished products, they must first know about them and understand why they are better. I am ready to have a positive influence on our customer base as well as consumer awareness and education. I am excited to share the BLS story with others who are committed to living a healthier lifestyle,” Staedt stated.
Marianne McDonagh, Regional Sales Director for BLS, added: “We are increasing our emphasis on education with both customers and consumers. The addition of Sydney Staedt to our team is yet another example of our commitment to showcasing the advantages of choosing our customers’ products versus those offered by the competition.”
