ADM, a global natural ingredients company, has announced the European launch of seven turnkey product formulas for the pet health market.
Offered in soft chews and supplement powder sachet formats, these functional formulas are science-backed and compliant with European regulations, providing consumers with trusted options to support their pets' wellness journey.
According to recent ADM Outside Voice consumer research, 85% of global pet parents agreed that proper nutrition and supplements are as important for their pets as they are for themselves.1
Active ingredients that are popular among humans can also be effective for their pets, and microbiome solutions are increasingly in demand as more consumers make the connection between gut health and other aspects of well-being.
Pet biotics for better health
Prebiotics, probiotics and postbiotics may support a healthy gastrointestinal environment, as well as the skin and oral microbiomes.
ADM's President of Global Health & Wellness Mark Lotsch said: "New product innovation harnesses the power of biotics to support pet health from within. It's wise for pet brands to formulate with microbial strains that have been clinically studied and AAFCO-approved as safe for dogs and cats. ADM's microbiome solutions are backed by rigorous scientific evidence, fostering trust in our products with manufacturers, pet owners, veterinarians and specialised retailers."
Functional treats are widely used to deliver a guilt-free reward with the added advantage of wellness benefits, and pet supplements provide wellness support without extra calories.
Unlike many others in the industry, ADM produces soft chews using cold extrusion, which maintains the texture, flavour and benefits of active ingredients like probiotics throughout shelf life.
Leveraging ADM's large portfolio of ingredients, formulation expertise, end-to-end support and ongoing clinical research, its new soft chew and supplement solutions follow seven functional formulas to support different areas of pet well-being:
- Calming: Supports balanced behaviour with a blend of postbiotics, L-tryptophan, Vitamin B, magnesium and chamomile
- Dental: Supports oral health with a proprietary postbiotic strain as well as inactivated yeast, botanicals, vitamin C and calcium
- Digestion: Supports gut health through botanicals, biotic solutions and inactivated yeast
- Longevity: Supports well-being of aging dogs through pre-, pro- and postbiotics, inactivated yeast, botanicals and vitamin E
- Mobility: Supports joint health with chondroitin, MSM, glucosamine, curcumin, vitamin E and postbiotics
- Skin: Supports healthy skin and coat using pre- and postbiotics, vitamin E, omega-3s and hyaluronic acid
- Wellness: Supports daily well-being using a mix of biotic solutions, botanicals, vitamins, minerals and yeast products.