Latest in Marketing

Magtein partners with Arnold’s Pump Club

ThreoTech, the exclusive global supplier and patent licensee for Magtein, announces a new partnership with Arnold’s Pump Club, Arnold Schwarzenegger’s official email newsletter and daily podcast focused on practical, science-backed wellness

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Vitafoods Europe 2026 expands with new hall and enhanced networking features

Vitafoods Europe will return to Barcelona on 5-7 May 2026 with more exhibition space, expanded networking areas and new spotlight sessions on weight management and nutricosmetics

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GOED marks 20 years of omega-3 leadership on Global Omega-3 Day

The Global Organization for EPA and DHA Omega-3s is celebrating its 20th anniversary on Global Omega-3 Day (March 3), highlighting two decades of advocacy, quality standards and scientific leadership to boost global intake of EPA and DHA omega-3s

Prinova to showcase protein and gummy innovations at Natural Products Expo West 2026

Prinova will present clear pea protein beverages and gummy multivitamin concepts at the show, highlighting clean-label, flavour-forward solutions aligned with rising demand for protein and supplement innovation

AIDP and Zinpro team up to grow Zinpro Zinc LG presence in US supplement market

The new marketing and sales distribution partnership will leverage AIDP's extensive sales knowledge and broad customer base, along with the ingredient's strong scientific backing, to break into the North American market

Moringa to debut new Chargel packaging and antioxidants line at Natural Products Expo West 2026

Chargel will unveil refreshed packaging for its Energy range and introduce a new Antioxidants line at Natural Products Expo West 2026, expanding its functional, on-the-go nutrition portfolio

Lonza Capsugel showcases capsule innovation and sustainability at Natural Products Expo West 2026

Lonza Capsugel will highlight its North American manufacturing footprint, USDA-certified Organicaps capsules, sustainability services and clinically studied UC-II collagen

Bioiberica awarded Frost & Sullivan's 2025 European New Product Innovation Award for Collavant n2

Bioiberica's achievement underscores its focus on science-driven innovation, distinct clinical advantages and manufacturing excellence within the European innovative collagen sector

Sabinsa Europe to showcase nutraceutical ingredient innovation at Madrid Expo

Sabinsa Europe will highlight its new product developments and longevity-focused solutions for formulators at the Nutraceuticals Europe Summit & Expo 2026 in Madrid

Aker BioMarine to showcase algae and krill ingredients at Vitafoods India as it strengthens foothold in the region

The company is preparing for a high profile at the expanded show, as it strengthens its presence in India through the appointment of Hidayat Ali as Country Director

Latest posts in Marketing

California Prune Board renews Italian sports partnerships with athletes Rizzo and Curtoni

This company's collaboration with Matteo Rizzo and Elena Curtoni will be for marketing campaigns in Italy and Europe, promoting prunes as a natural, energy-boosting snack for active lifestyles, leveraging the athletes' profiles to highlight the nutritional benefits of prunes for health-conscious consumers

Fi Europe celebrates its 30th edition in Paris

The show welcomed more than 24,000 guests and 1470 exhibitors across the global food, beverage, nutrition, food technology and pet food sectors, with human connection was central to the success of this year’s event

Plant-based ingredient supplier Nexira celebrates 130th anniversary

The family-owned company will look back on its journey to become a world leader in acacia and natural, plant-based ingredients before the Fi Europe 2025 trade show in Paris

EUFIC relaunches #SwitchToWholeGrains campaign to boost fibre intake across Europe

EUFIC is calling on Europeans to close the fibre gap with practical tools, new partnerships and a refreshed four-week challenge promoting simple swaps from refined to whole grains

Clasado relaunches website as a prebiotic knowledge hub

The redesigned platform will serve as a central resource where brands can access the depth of science, application insights and market intelligence needed to successfully integrate prebiotics into product development

Sensient Natural Ingredients rebrands as Sensient Agricultural Ingredients

The new name, effective immediately, represents the agricultural priorities of the product line and helps distinguish this business from the natural colour activities of Sensient’s food and pharmaceutical business units

Kyowa Hakko Bio Italia named European gateway with expanded EMEA role and health science focus

KHIT strengthens Kyowa Hakko Bio’s regional leadership with new science marketing capabilities to accelerate growth and collaboration across Europe, the Middle East and Africa

Gencor rebrands as Saanroo and expands its nutraceutical vision

After 25 years of leadership in the nutraceutical and pharmaceutical industries, Gencor is now Saanroo, marking a new era focused on science-backed wellness solutions

Interest ramps up for BCMPA "Pitch the Co-Packers" competition targeting start-ups and innovators

The BCMPA, the Association for Contract Manufacturing, Packing, Fulfilment and Logistics, has had a strong response to the launch of Pitch the Co-Packers, a Dragons’ Den style competition encouraging entrepreneurs to take their product to market

AstaReal launches new website – driving knowledge and innovation in natural astaxanthin

The new website brings together AstaReal’s research, products and expertise in a clearer format, strengthening the company’s digital presence

PLT Health Solutions to be the official performance beverage sponsor at SupplySide Global 2025

The show will feature PLT's state-of-the-art beverage ingredient portfolio and new ingredient science, as well as a 'Just for SupplySide' concept beverage

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Everwell Health reveals unified brand bringing together expanded portfolio, expertise and capabilities

New brand identity and website reflect company’s strategic vision and commitment to empowering health and wellness through ingredient innovation

Faravelli launches "Stand Out"

A campaign that celebrates the power of standing out, through creative vision, visual storytelling and 100 years of identity

California Prune Board launches 2026 exhibition plans with Gulfood

The California Prune Board (CPB) will showcase its world-leading premium prunes at a series of major international trade exhibitions in 2026, beginning with Gulfood later...

Bioenergy Life Science to unveil two next-gen ingredients at SupplySide Global in Las Vegas

The company will showcase its two new ingredients focused on inflammation and energy at booth #6073

BGG brings its A-Team of apple extract and astaxanthin to SupplySide Global

The concepts spotlight the extracts’ clinically backed benefits for weight management, skin health and antioxidant support, alongside versatile applications across...

Meet the finalists of the 2024 Fi Europe Innovation Awards

Fi Europe has announced the finalists of the Innovation Awards. Find out which companies and organisations made the cut thanks to their efforts to make food and drink...

Magne B6 revamps brand with new visual identity to boost mental wellness market presence

Free The Birds created a brand marque as a core focus which speaks to the key objective of supporting strength of mind

Women In Nutraceuticals launches job board for nutraceuticals industry

Women In Nutraceuticals (WIN), the non-profit spearheaded by a cohort of global nutraceutical leaders, has launched a job board to expand the organisation’s networking...

Hundreds of businesses urge staff to do Veganuary as record number sign up for Veganuary Workplace Challenge

Salesforce, Scottish FA, NHS Trusts, Civil Service & more going green for January

Novozymes and Chr. Hansen announce name of future combined company: Novonesis

Novozymes and Chr. Hansen have announced that the name of the future combined company will be Novonesis

Longevity by Nature announces product availability on VitaCost and Amazon

Longevity by Nature, a manufacturer of natural, science-based nutritional supplements that support a wide range of health benefits, announces that its products are now...

Arla Foods Ingredients showcases high-protein solutions for Middle East and Africa

Focus on high-quality whey protein ingredients at Gulfood Manufacturing