CarobWay has announced that it has sealed an exclusive distribution agreement with GRA Nutra Corp., a Delaware-based developer and distributor of natural ingredients.
This alliance enables CarobWay to expand its full line of carob-based solutions into the US.
CarobWay’s first commercial product, CarobBiome, will roll out in 2026. It is a clean-label, minimally processed prebiotic sourced from upcycled carob pulp.
It is extracted using a proprietary method that applies only water and heat and allows a clean and simple ingredient list.
CarobBiome has been shown to support wellness on several fronts: it promotes digestive comfort, enhances satiety and contributes to overall metabolic function.
Bringing the ancient Biblical superfruit back to the forefront of the functional food and natural supplement markets, CarobWay runs a fully vertically integrated company operating as a cultivator and innovator of speciality carob-sourced ingredients.
With GRA Nutra, the full portfolio is in the pipeline for availability across North America.
CarobWay’s production capacity is ready to scale, as it prepares to serve the US market next year.
“By integrating CarobWay’s responsibly produced, high-quality, carob-based ingredients into GRA Nutra’s North American portfolio, we enhance the value we can deliver to our customers across the functional food, beverage and supplement industries,” said Lynda Doyle, CEO of GRA Nutra Corp.
“I have known CarobWay’s co-founders, Udi Alroy and Guido Schaer, for many years and they have a long history of bringing top-tier natural products into the market."
"I’m excited to work directly with them. I have immense respect for their expertise and their commitment to making a lasting impact on our industry."
"The rapid growth CarobWay has already achieved is remarkable. This collaboration underscores our shared vision for a more sustainable future and reflects our dedication to advancing industry standards through integrity, innovation and lasting partnerships.”
Dual fibres for gut and metabolic health
CarobBiome comprises 85% total fibre, bringing together the perfect balance of insoluble and soluble fractions.
The insoluble portion naturally supports GI regularity and reduces bloating and the soluble portion fuels beneficial microbes and carries naturally occurring polyphenols.
Prebiotics are valued for nurturing beneficial gut bacteria that produce short-chain fatty acids (SCFAs).
SCFAs are known to support gut barrier function, facilitating blood glucose management and help enhance satiety while reducing cravings, leading to improved weight management and blood sugar balance.
Fibre is making a comeback
According to Innova Market Insights, around one in three Americans report they’ve adjusted their diets for weight loss, while prebiotics are gaining traction as functional ingredients that add fibre, reduce sugar and replace fat.
“CarobBiome addresses two everyday consumer concerns, digestive comfort and metabolic support,” maintains Udi Alroy, co-founder and CEO of CarobWay.
“CarobBiome was designed to be gut-friendly, label-friendly and highly functional.”
CarobBiome is neutral-flavoured and heat-stable, enabling seamless integration into versatile food and beverage applications, including baked goods, snacks, meal replacements and shakes.
It imparts no bitterness or off notes that can complicate reformulation. It is also vegan, allergen-free and non-GMO.
The company has positioned itself as a key educator on the positive wellness, functional and environmental traits of carob.
Carob is renowned for its abundance of polyphenols, D-pinitol (a known anti-diabetic compound), prebiotic fibres, vitamins and minerals, all of which provide a multifaceted positive impact.
Planet friendly
The carob tree is a drought-resilient perennial that thrives on marginal lands, requires minimal water and inputs, resists pests naturally and contributes to carbon sequestration and long-term soil health.
Moreover, CarobBiome is an upcycled ingredient with a zero-waste footprint, since the seeds and other fractions are valorised into additional ingredients.
“We are at the intersection of three fast-rising megatrends shaping the flourishing food-as-medicine movement,” notes Alroy.
“CarobBiome is powerful, yet very gentle on digestion, making it suitable for people of all ages."
"It has relevance across multiple health categories, including metabolic and blood sugar balance, gut health, sports nutrition and weight management."
"This partnership with GRA Nutra will be instrumental in effectively introducing our carob-powered portfolio into the US functional food and dietary supplement space."
"Their strong product development and commercialisation expertise will further accelerate our growth.”