Vidya has rebranded, with its name going from Vidya Herbals, to just "Vidya".
This follows the company's expansion into other nutraceutical areas — including probiotics — as well as its functional ingredient research and development services.
Vidya's rebrand is coupled with the company's 20 year anniversary, and signifies the evolution it has made during this time.
The company's product portfolio now included advanced biotic solutins and clinically researched branded ingredients, as well as a range of herbal extracts.
According to the company, all of its products are USDA Organic, UL Certified, NSF, FSSC 22000, Kosher and Halal certified.
Vidya, a globally recognized manufacturer of premium, sustainable probiotics, herbal extracts, and innovative services, announces an exciting rebranding initiative that transitions the company name to simply “Vidya.” This change comes as the company celebrates over 20 years of operation and its evolution beyond its original offerings, aligning with the expanded focus and expertise in the nutraceutical industry.
Global VP at Vidya, Chandra Sekhar, commented: “Our rebranding represents an important milestone in our journey as a company,”
“We wanted our name to resonate with our dedication to excellence in research and development, as well as our wider range of products and services tailored to meet our customers' needs.”
New logo, new beginnings
Alongside its new name change, Vidya has unveiled a fresh logo.
According to the company, the blue and green colours signify its commitment to nature and environmental responsibility.
The colours are also supposed to represent Vidya's dedication to producing high-quality, natural ingredients.
“As a brand, it is crucial that we evolve to mirror our core values and the growth we are experiencing in our industry,” Stated Judah Fansler, Marketing Director at Vidya. “The updated logo and our streamlined name embody our belief in the power of nature and science working together.”
Attendees to SupplySide West can discover more about how Vidya can support their business at booth #2657.