SternLife has developed products for nutricosmetic sector that brands can use to expand their portfolios. Sternlife's three new "Beauty From Within" products are offered as powders in distinctive colours.
The three colours are designated to three functions. Pink stands for beautiful skin, yellow for sunscreen from within and green for healthy, strong hair. The powders dissolve easily in water, and can be marketed as beauty drinks. This gives brands and retailers opportunities for added revenue growth.
Pink
"Collagen is the most important structural material in the skin, and is known to decrease with age. Various kinds of environmental influences aggravate this process," said Product Development Director, Antje Wetzel. "With a special collagen peptide, our new product contributes to firmer, smoother skin with fewer wrinkles."
Hibiscus is a natural anti-ageing substance that has strong antioxidant and anti-inflammatory effects. It helps skin staying elastic, and relaxes the facial musculature.
SternLife uses hibiscus in combination with collagen or wheat extract in its antiskin-ageing products. The plant-based alternative to collagen is a wheat extract, which SternLife uses in a pure, gluten-free form. It contains a high concentration of phytoceramides, which restore the skin's natural protective barrier and so minimise wrinkle formation.
Yellow
Melon extract is an active antidote. The SternLife "Sunscreen From Within"; product uses this yellow extract to strengthen the skin's own UV protection and protect the skin from oxidation stress and inflammation.
Green
SternLife uses millet extract and vital mushrooms for its hair-focused product. The millet extract strengthens hair roots and gives individual strands greater stability and volume, and the reishi and cordyceps mushrooms have anti-ageing effects.
Cordyceps helps to protect against hair loss, boosts cell protection and is known for many other beneficial properties. Reishi has antioxidative effects.
Globalisation
Beauty products that meet the "Beauty From Within" trend are showing very positive growth around the world. In Japan, almost a quarter of new nutritional supplement launches are for beauty, and in the US the category is growing by 11% annually.
Care creams remain popular, but nutritional supplements for beauty are in the fast lane. Products with activating beauty substances are no longer offered only as lozenges or capsules, but also as gummi bears, shots and shakes