Nutritas has introduced PeptiStrong, a muscle-boosting dietary supplement designed for those who are actively losing weight.
PeptiStrong is a peptide-based functional food product derived from fava bean proteins, which can allow users to maintain their muscle mass in periods of rapid weight loss.
This solution comes at a time where GLP-1 medications are skyrocketing in popularity.
As these weight loss medications often come with unpleasant side effects, many consumers are looking to mitigate the negative impacts of GLP-1 drugs with supplements — with a key focus being muscle retention.
When using anti-obesity medications (AOMs), an individual can lose weight at a rapid pace, meaning there is the potential for unintended muscle loss during the weight loss process.
Therefore, Nutritas created PeptiStrong to overcome this issue — ensuring that those on their weight loss journey can feel their best, while also nourishing their body.
According to Nutritas, PeptiStrong can:
- Promote muscle growth and recovery
- Prevent the loss of lean muscle mass by 54%
- Stimulate muscle protein synthesis by 4x more than whey protein
- Reduce muscle degradation
The plant-based supplement is also optimised to be more bioavailable, allowing users access to a low-calorie but high-protein solution.
Founder and CEO of Nutritas, Dr Nora Khaldi, commented: The introduction of PeptiStrong represents a significant market opportunity within the FMCG sector, particularly for individuals using GLP-1 agonists to manage weight."
"With the rising prevalence of metabolic problems and increasing use of GLP-1 for weight loss, there is a growing demand for supplements that can mitigate adverse effects such as muscle loss associated with weight loss. By incorporating PeptiStrong into their daily regimen, individuals can maintain muscle mass, improve recovery, and sustain higher activity levels, ultimately enhancing their overall health and well-being.